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WHAT , WHY & WHO IS BAA?

BAA BREW

BAA BREW WAS CREATED TO BRIDGE THE GAP BETWEEN COFFEE AND ENERGY DRINKS , COMBINING THE SOUL AND RICHNESS OF COFFEE WITH THE REFRESHING, ENERGETIC EXPERIENCE TODAY’S FAST-MOVING LIFESTYLES DEMAND.


THE NAME “BAA” COMES FROM DRAVIDIAN LANGUAGES, WHERE IT MEANS “COME,” “WELCOME,” OR “LET’S BEGIN” , AN INVITATION TO MOMENTS, CONVERSATIONS, ADVENTURES, AND EXPERIENCES. THE BRAND ALSO DRAWS INSPIRATION FROM SAINT BABA BUDAN, THE LEGENDARY TRAVELER WHO BROUGHT COFFEE TO INDIA, CARRYING WITH HIM A CULTURE THAT WOULD BECOME PART OF EVERYDAY LIFE.

OUR SHEEP MASCOT IS ROOTED IN THE EARLIEST STORY OF COFFEE ITSELF. ETHIOPIAN SHEPHERDS ARE BELIEVED TO HAVE FIRST DISCOVERED COFFEE AFTER NOTICING THEIR SHEEP AND GOATS BECOMING ENERGETIC AFTER EATING COFFEE CHERRIES. THAT CURIOSITY, ENERGY, AND SPIRIT OF DISCOVERY BECAME THE HEART OF BAA BREW.
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​TODAY, BAA BREW IS CRAFTED FOR PEOPLE CONSTANTLY ON THE MOVE , FROM EARLY MORNINGS AND WORKOUTS TO ROAD TRIPS, CREATIVE NIGHTS, FESTIVALS, AND EVERYTHING IN BETWEEN. REFRESHING, FLAVOURFUL, AND MADE TO MOVE WITH YOU, BAA BREW IS COFFEE REIMAGINED FOR MODERN LIFE.
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​BAA BREW, FUEL YOUR DAY!